If you are an SEO Marketer you must have asked this question why keyword research is important in seo? This is because the entire organic marketing is based on keywords.
When a user searches for something on Google, he usually types a keyword, and based on that keyword Google shows them some results. To appear in those SERPs you need to identify and use those keywords in your website. Keyword research is the essential step for any SEO strategy.
If you do not understand keywords, then there is something very wrong with your SEO planning. You are not going to get good results, which will lead you to a dead end.
You will lose the Money, Time, and effort that you will put into your Website.
Today I am going to share with you why keyword research is important in SEO and the types of keywords.
What are keywords?
Keywords are the words, phrases, or questions users type into Google with a specific intent or purpose behind them.
it’s necessary to have relevant keywords on your website so that they can be found by the right audience. when it is found by the correct audience, the value of your content/website will increase and it will build trust.
For example, ” Digital marketing course” is a keyword that has a clear identification that someone is looking for a Digital marketing course.
The types of Keywords in SEO.
There are four types of keywords in SEO that help in understanding the intent behind a user’s query.
Informational Keyword – A searcher is looking for an answer to a question or wants to know something in general.
Commercial keyword– A brand investigational keyword. Searchers either compare products or learn about a Brand.
Navigation Keyword– A keyword that is used to navigate to find a specific website.
Transactional Keyword– A keyword that is used by searchers to take any action.
As you know there are several niches and every business offers different services and products to sell. With the help of these keywords, it’s easy for marketers to target the required segment of the audience to promote their brand.
What is keyword research in SEO?
Keyword research in SEO means identifying the popular and relevant words and phrases people are searching for, on Google and other search engines.
By identifying what people are searching for, you can create content around those keywords to drive more traffic to your website.
Researching keywords gives a better understanding of the competition and volume. And it also helps in understanding how difficult it would be to compete on certain keywords.
Why keyword research is important in SEO?
Why keyword research is important in SEO can be understood simply. When we go to the market to purchase a product we research it before going to the market.
We make a list of Companies, prices, and specifications and during this process, we find out the best product for our needs.
It is the same for keyword research. When we research keywords we find out different opportunities for our website.
As I said earlier, our Website is completely based on keywords and those keywords have some volume, because of that volume we get organic traffic.
If the keyword doesn’t have any volume, it is of no use because no one is searching for that term. This means it isn’t discoverable but you can still experiment with such keywords because you never know what can amaze you.
But SEO keywords are not only about volume, it is also about the varied language people use to research.
Keyword research in SEO gives a clear idea of varied topics to write blogs on and what kind of information people are looking for.
How to do keyword research in SEO?
First of all, you should know about the topic that you want to write about. Then jot down the terms that you have in your mind (these terms are also known as seed keywords).
You will understand these seed keywords very well if you are an experienced person. If you are a beginner then whatever the terms you think suit your topic, write them down in a notepad.
After writing 10-15 keywords, search them on GOOGLE and see what websites you get on SERP. At least you should have 5 keywords for researching thoroughly.
If you are getting the right results in SERP that means the keyword you noted down for a certain topic’s intent is correct.
Now you have to figure out keywords that have more volume and less competition and define your topic well.
There are multiple ways to do keyword research in SEO. You can use any SEO tools for beginners and start your work.
Conclusion
Keyword plays an important role in SEO no matter what people say. You can develop your website content on these keywords and can rank at the top of SERPs. Additionally, you can check out LSI Keywords.